What is Inbound Marketing?
Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they're even ready to buy, and it's one of the best and most cost-effective ways to convert strangers into customers.
Inbound Marketing
Far and away the more fashionable marketing choice
- Pulls in interested readers
- Written for the consumer’s needs
- Interactive and fluid
- Draws in customers
- Is part of content consumption
Outbound Marketing
Traditionally that is expensive & not responsive
- Pushes at everybody
- Written for the product’s needs
- Inert, one-way
- Seeks out customers
- Disrupts content consumption
Methodology of Inbound Marketing
Supporting this methodology is our Local Business Heroes platform, software for marketing, sales, service, and customer relationship management.
Attract
It’s all about showing your prospects they can trust you to help solve their problems.
Convert
You then need to capture their interest and compel them to for action in marketing.
Close
Knowledge base articles may not always providing the information to someone.
Delight
Meetings, conversations, and quotes don’t just make life easier for you.
Example of Inbound Marketing
Before the conversion journey can begin from prospect to customer.
How-to video generate content and social media
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The Role of Inbound Marketing
Inbound marketing focuses on creating quality content that pulls people IN to your business when they are already searching for answers.
Explore Solutions
Learn inbound marketing techniques that range from creating content, using social promotion, converting and nurturing leads.
Combining Inbound
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Marketing Tips
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Maximize Inbound
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